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Florence,
through local eyes

Discover your guide to Florence, designed to help you explore the city beyond the usual tourist paths. Here you’ll find itineraries, cultural tips, and hidden gems, along with suggestions on where to eat, what to see, and how to experience Florence like a true local.

Browse our articles to make the most of your stay in one of the world’s most fascinating cities.

New Year’s Eve in Florence: events and gourmet dinners

Florence is one of the most captivating cities to spend New Year’s Eve: elegant, lively, and spectacular. The squares fill with music and color, historic buildings become the perfect backdrop for parties and concerts, and restaurants and trattorias celebrate the most anticipated night of the year with special menus.
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Christmas markets in Florence: lights, flavors, and handcrafts

Winter gives Florence a special kind of magic. The streets are quieter, the lights warmer, and the city slows down to a gentler rhythm — the one locals enjoy when the crowds are gone. It’s the perfect time to discover a more intimate side of Tuscany’s capital.
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Winter in Florence: how to make the most of your visit

Winter gives Florence a special kind of magic. The streets are quieter, the lights warmer, and the city slows down to a gentler rhythm — the one locals enjoy when the crowds are gone. It’s the perfect time to discover a more intimate side of Tuscany’s capital.
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Florence business: smart stays for congresses and professional events

Florence is not only the Cradle of the Renaissance, but also a key destination for those who travel for work. Choosing a business hotel in Florence means combining efficiency and comfort in a setting that brings together culture, networking, and opportunities.
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